The global marketplace is changing…but is your company stuck in an old ways of thinking?
“We’re not able to do everything.”
“We can only afford to pursue a handful of ideas at a time.”
“We’re pretty comfortable with our current market share.”
“Really good people are few and far between.”
“Before we invest, let’s first make a healthy profit.”
If your managers subscribe to this thinking your company is in danger. These are roadblock statements. Companies that are competitors to be feared don’t say “We’re not able to do everything,” rather they ask “How can we do everything?” They don’t say “We can only afford to pursue a handful of ideas at a time,” but ask “How can we make sure every idea gets a chance to advance?”
Advantage is the breakout book for today’s forward-thinking CEOs, business leaders, and corporate employees. It shows that to beat the competition, CEOs and company hierarchies must discard their outmoded and self-defeating mindsets. This means breaking through the dogma of the past to realize that a company’s future success is based on its ability to uniquely solve customers’ problems. In Advantage, Burnett lays out a series of small steps a CEO can take to begin to transform the company into the problem solving, innovative powerhouse it must be to compete in the “new normal.” If you want to help, read this book, and then drop it into inter-office mail to your CEO, or a board-of-directors member.
To purchase this audio book got to http://store.payloadz.com/go?id=770643